I love what I do.

Designing for a variety of industries has kept me agile and awarded opportunity to share creative solutions with exceptional results.

Portfolio

Crystal Arroyo

graphic designer

At its core, my approach is traditional having started out learning the printing process setting up press sheets in a printing facility. Coupled with my passion for remarkable design, exceeding client expectations by conceptualizing and producing high-end design is my main objective.

From full-service advertising to fulfillment design, I’ve executed on ad campaigns, logo design, corporate branding, email campaigns and web designs.

More recently, I design for live meetings, virtual broadcasts, presentations, environmental, collateral, email and app design.

I look forward to speaking with you about how my design skills and background will help you achieve your goals.

Experience

alteredimage

Matawan, NJ
2015 – Present

Graphic Design | UI/UX Design | Programming | Presentation | Production

Responsibilities:
  • Programming interactive sales training modules using Indesign along with In5 and javascript
  • UI/UX design for sales training app using Adobe XD
  • Programming and user testing for a custom training app
  • High-end visual design for digital and print production
  • HTML emails and email templates customized for Microsoft Outlook
Highlights:
  • Development of an award winning interactive map with gamification, used to engage the new higher attendees during live training.
  • The GIST brand development, youtube channel and instagram content creation was a fun project which resulted in a large following on youtube. The success of this project created alot of attention for our client and was awarded for her efforts.

TCG | Independent Freelance

Farmingdale NJ
2012 – 2015

Graphic Design | UI Design | Programming / Production

Responsibilities:
  • Develop effective logo design, corporate branding, and advertising
  • Floorplan & rendering illustration
  • Environmental Design
  • Website and e-mail campaign design
  • Design & program interactive digital media
Highlights:
  • I took on a leadership role in the signage development for the new Cruise Critic corporate office and oversaw the installation
  • Gained experience outside of graphic design from project management, budgeting, art directing and consulting

Design 446

Manasquan NJ
2006 – 2012

Graphic Design | Print & E-mail Marketing | Sales Environment

Responsibilities:
  • Graphic design and quality control using the in-house print facility as well as outside vendors
  • Signage, logo, and displays for sales environments
  • Collaboration with the art director, copywriters and web developers to deliver concise marketing solutions
  • On the job training for HTML email design to maximized productivity of the digital department
Highlights:
  • Led the efforts to upgrade the art department from Quark to Indesign
  • To elevate the direct mail capabilities I discovered Xmpie to deliver more dynamic and personalized mailings

Skills

  • Strategic and systematic
  • Effective communicator
  • Flexible and open minded
  • Patient and inclusive
  • Proficient in the Adobe Creative suite
  • Excellent Illustration, photo-editing, logo design and typography skills
  • Quick drafts to high fidelity mockups
  • Efficient time management skills
  • Creative problem solver

Education

  • 2013Ocean County College

    Web Specialist Certificate

  • 2002The Richard Stockton College
    of New Jersey

    Bachelor in Visual Arts Track in Computer Graphic Design

Contact Me

Crystal Arroyo | [email protected]