Collateral

Coffee Table-Style Brochure – 4-Color Print Publication:

Designed a high-impact, 4-color brochure in the style of a coffee table magazine, blending rich visuals, elegant typography, and editorial storytelling.
Focused on creating a visually immersive experience that balanced brand messaging with lifestyle-inspired layout and imagery.
Selected premium paper stocks and finishes to elevate the tactile quality, ensuring the piece had a substantial, keepsake feel suitable for high-end audiences or luxury product promotion.
Oversaw the design and production process from concept through press check to ensure color fidelity and print precision.

Designed and produced a fully interactive digital magazine, integrating multimedia elements such as hyperlinks and page flip.
Maintained a clean, editorial layout with strong typographic hierarchy and visual rhythm, optimized for readability across desktop, tablet, and mobile devices.
Ensured brand consistency and high design standards throughout each issue, aligning with the publication's voice and audience expectations.
Delivered the final product in multiple formats (PDF and flipbook), suitable for distribution via web, email campaigns, or app platforms.

Designed a custom die-cut pocket folder featuring a tuck pocket and silver foil stamping, printed on Neenah Touche Soft Touch stock to convey a high-end, tactile experience.
Coordinated 4-color printed inserts using Reich Shine metallic stock, adding visual contrast and elegance to enhance brand impact.
Managed design and production specifications to ensure flawless execution, balancing creativity with precision in materials, layout, and finish

Designed a full-color brochure with coordinated multi-page inserts, delivering a cohesive and visually compelling print piece that communicated key brand messaging and product/service information.
Focused on layout consistency, visual hierarchy, and brand alignment, ensuring both the brochure and inserts worked seamlessly together as an integrated marketing tool.
Managed design specifications for offset printing, including bleed, trim, and fold lines, to guarantee professional quality and press-ready results.
Selected paper stocks and finishes to balance tactile quality and cost-efficiency, enhancing the end-user experience while remaining within budget.

Designed full-page and half-page print ads for magazines, newspapers, and promotional inserts, with an emphasis on strong visual hierarchy, brand alignment, and audience engagement.
Created web ads in multiple formats and sizes (static and animated), optimized for performance across platforms including display networks, social media, and email campaigns.
Adapted creative concepts across print and digital channels, ensuring consistent messaging and visual style while adhering to technical specs and platform guidelines.

Collaborated with marketing teams to align ad design with campaign goals, calls-to-action, and target audience behavior.